By Sheena Isokariari/ Tha-One Icon writer When I think back to the Spice Girls days, when they were rolling out the songs such as ‘wannabe’ I remember Mel B as the loud one with the wild hair, Emma B as the cute ‘baby’ band member, Mel C as the one that sang the most, […]
By Sheena Isokariari/ Tha-One Icon writer
When I think back to the Spice Girls days, when they were rolling out the songs such as ‘wannabe’ I remember Mel B as the loud one with the wild hair, Emma B as the cute ‘baby’ band member, Mel C as the one that sang the most, Gerri as the one that left the group first and then Victoria B as the one that didn’t smile much, we were told she was the ‘posh’ one and as bad as it sounds she was the one not many people wanted to be like.
Fast forward many years later and how dramatically has all this changed? After trying her hand at a solo singing career (where she managed to score four UK top 10 singles) she soon went on to pursue her real passion-fashion, which she has successfully managed to turn into a global fashion brand that was reportedly set to net 60 million at the end of last year (Daily mirror)
The brand consists of dVb jeans label, sunglasses, Victoria Beckham dress collection, a range of luxury leather handbags and the newly launched diffusion line, Victoria, Victoria Beckham. Beckham has built up a strong following and has various high profile names such as SJP, Cameron Diaz and Michelle Obama wearing her dresses. During New York fashion week her show is one of the most wanted shows to see.
Victoria Beckham at the launch of her Victoria, Victoria Beckham Diffusion line in Harvey Nichols
Of course this didn’t happen overnight, I still remember in 2008 when Beckham announced that she had designed a range of dresses and would present them at New York fashion week, many were sceptical as to how someone with no formal design training could pull this off. Beckham’s debut collection was met with mixed reviews, whilst some buyers and editors praised the collection others mocked the range, arguing that beckham could and never would be perceived as a credible fashion designer and described her dresses as “unoriginal”.
But not one to be defeated Beckham continued to learn and improve her designs and prove her critics wrong and so she did; in November 2011, Beckham was awarded “Designer of the Year” at the annual British Fashion Awards, which sealed her acknowledgement as a designer.
Say what you want about Victoria Beckham but there is no question of a doubt that this woman knows how to build a successful brand and is more than just a former spice girl that ‘not many people wanted to be like’.